Centre to Launch ‘Tobacco Free Youth Campaign 3.0’ to Protect Students’ Health

The Government of India is set to launch the ‘Tobacco Free Youth Campaign 3.0 (TFYC 3.0)’ on Thursday, aiming to safeguard the health of students and promote a tobacco-free learning environment across schools and colleges nationwide. The initiative is being jointly implemented by the Ministries of Education and Health and Family Welfare.

Tobacco use remains a significant public health challenge in India, claiming over 13 lakh lives every year. According to officials, TFYC 3.0 seeks to curb tobacco consumption among young citizens through awareness programs, educational activities, and community engagement.

The campaign will focus on:

• Raising awareness about the harmful effects of tobacco use.

• Promoting tobacco-free campuses and learning spaces.

• Engaging students, teachers, and parents in preventive measures.

• Encouraging behavioral change among youth to reduce tobacco consumption.

Officials emphasized that protecting students from the health risks of tobacco is a national priority. The campaign will also strengthen existing tobacco control measures under the Cigarettes and Other Tobacco Products Act (COTPA) and support India’s commitment to achieving better public health outcomes.

With the launch of TFYC 3.0, the government aims to foster a generation of tobacco-free youth, contributing to a healthier and more productive future for the country.

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